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About

The bigInk Story

bigInk PR is a leading hospitality public relations and marketing firm specializing in restaurants, bars, food and beverage, entertainment, wine and spirits, and lifestyle oriented clientele. Named one of the Top 25 Public Relations Firms by the Dallas Business Journal, bigInk is an established agency with consistent results that drive traffic and get clients noticed.

Jeffrey Yarbrough founded bigInk in 2004 when he spun out the concept from his entertainment company, Concept N2, Club Clearview and Blind Lemon realizing the public relations and marketing tactics that he executed so well for his own concepts could help other restaurateurs and business owners thrive. In 2008, Yarbrough hired Mallory Johnson as an intern who joined the firm full-time upon graduation in 2009.

Over the years, bigInk has developed a reputation for industry knowledge and relationships across the country. bigInk helps clients engage with their target audience through media relationships, community partnerships and industry connections and helps build brand awareness. Whether the client’s goal is to put butts in seats or become a rock star, bigInk knows the strategies to make it happen.