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About

The bigInk Story

bigInk PR is a leading hospitality public relations and marketing firm specializing in restaurants, bars, food and beverage, entertainment, wine and spirits, and lifestyle oriented clientele. Named one of the Top 25 Public Relations Firms by the Dallas Business Journal, bigInk is an established agency with consistent results that drive traffic and get clients noticed.

bigInk CEO Jeffrey Yarbrough is an entrepreneur by nature. From his days transforming Deep Ellum with Art Bar, Blind Lemon, Club Clearview and Red, to opening his original concept Liberty Noodle and consulting with restaurateurs across the country, Jeffrey is an industry veteran who has experienced all the highs and lows of the industry.

In 2004, Jeffrey spun out bigInk from his entertainment company, Concept N2, Inc., realizing the public relations and marketing tactics that he executed so well for his own concepts could help other restaurateurs and business owners thrive.

Over the years, bigInk has developed a reputation for industry knowledge and relationships. bigInk helps clients engage with their target audience through media relationships, community partnerships and industry connections and helps build brand awareness. Whether the client’s goal is to put butts in seats or become a rock star, bigInk knows the strategies to make it happen.