Jeffrey Yarbrough Announces Sale of bigInk PR to Mallory Johnson

September 21, 2017 Comments Off on Jeffrey Yarbrough Announces Sale of bigInk PR to Mallory Johnson

Dallas & Austin, TX (September 7, 2017) Jeffrey Yarbrough and Mallory Johnson today announced that Johnson has purchased bigInk PR, a leading hospitality public relations and marketing firm specializing in restaurants, bars, food and beverage, entertainment, wine and spirits, and lifestyle oriented clientele.

Johnson will own and operate bigInk PR and service the firm’s current clientele including Hutchins BBQ, Steel Restaurant & Lounge, Dough Pizzeria, Cedars Social, Cedars Backyard, South Side on Lamar and Surrender Inc. Johnson will continue working with her current clients Golden Sun Marketing and Ascension in addition to her partnership with Tara Miko Grayless, owner of FNCH, servicing Hat Creek Burger Company, Zaxby’s and Skull & Cakebones.

Yarbrough will remain as founder of bigInk and focus on bigInk Real Estate and Auction Services in Dallas along with United Country Texas Real Estate and Auction Services in Waxahachie and Fort Worth. His new focus will be spending more time working with his wife Tara Yarbrough and business partner Andy Gabehart helping clients in the hospitality industry expand or sell their businesses from startups to liquidations.

“I cannot think of anyone else I’d rather see take over and grow bigInk PR,” said Yarbrough. “Mallory really is as much as the bigInk PR brand as I am. I am certain this is the best decision for the clients and I know they are in good hands, and they know they are too.”

Yarbrough started the bigInk brand in 2004 when he spun out the concept from his entertainment company, Concept N2, Club Clearview and Blind Lemon realizing the public relations and marketing tactics that he executed so well for his own concepts could help other restaurateurs and business owners thrive. Johnson joined the firm in 2008 as an intern and joined the firm full-time upon graduation in 2009. Over the years, bigInk has developed a reputation for industry knowledge and relationships across the country. Johnson and Yarbrough launched and nurtured national and local brands including Ole Smoky Tennessee Moonshine, The Original Pancake House, Cedars Social and Hutchins BBQ and have featured clients at the James Beard House and Aspen Food & Wine Festival.

“I am so excited to purchase bigInk PR and work with some of the same clients I worked with in previous years. We want to make this transition seamless for them and journalists as they are the top priority,” said Johnson. “It says a lot about a PR firm that can retain clients over the years. Jeffrey has really built a strong foundation for the bigInk brand both locally and nationally and I plan to continue with that momentum.”

About bigInk:

bigInk PR is a full service PR and Marketing firm specializing in restaurants, bars, food, entertainment, wine, spirits and lifestyle oriented clientele. Named one of the Top 25 Public Relations Firms by the Dallas Business Journal. bigInk Real Estate and Auction Services is a national commercial real estate company with a focus on the hospitality industry. We do it all; from site selection and contract negotiations to liquidations and lease agreements.


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